City Publications Atlanta

Campaign Overview

Window Makeover had been recording its card pack at $21,442. The real number was $55,000. In the first half of 2026, City Publications Atlanta listened back to 93 of the company's sales calls and checked them against its customer list.

The review found that the card pack had brought in 2.6 times the revenue the office had on record, using the same campaign, the same calls and zero added advertising spend. The leads were never missing. The attribution was.

Location: Atlanta, GA and Surrounding Areas

Window Makeover serves homeowners throughout Cobb County and the North Atlanta metro. The campaign reached active homeowners across Marietta, Roswell, Kennesaw, East Cobb and surrounding communities.

Why Window Makeover Needed Better Lead Attribution

Window Makeover had run the card pack for years, so the owner already believed the campaign was producing business. The problem was that the company credited the campaign using a handwritten source log and answers from a question employees asked inconsistently.

  • The “How did you hear about us?” question was asked on only about one call in six.
  • Even when customers identified the card pack, those answers often never made it into the company's system.
  • Eight card-pack credits were missing entirely, while two additional leads were recorded as “Internet” or left blank.
  • Misheard notes such as “flying” for flyer and “backpack” for card pack made accurate attribution even more difficult.

The Results: $55,000 in Verified Card-Pack Revenue

Window Makeover was not short on leads. It was short on proof. City Publications Atlanta compared the customer list against the homes the card pack reached and reviewed 93 sales calls. The real direct-response figure came back at $55,000, not the $21,442 the office had recorded.

$55,000 in verified card-pack revenue during the first half of 2026
2.6x the amount of revenue originally identified in the company's records
21 Callers credited the card pack on recorded calls, compared with only 12 in the system
20 of 21 card-pack callers booked an appointment on the same day they called
$221,052 in first-half revenue came from customers living in homes reached by the card pack
15x higher close rate than Angi and Thumbtack leads

Card-pack callers closed at nearly 30%, compared with roughly 1.7% for leads from Angi and Thumbtack. That means the card-pack close rate was approximately 15 times higher than those other digital lead channels.

“Whatever calls we got, I always just assumed that was the floor.”

Craig Harrell, Owner, Window Makeover

How the Card Pack Program Worked

Window Makeover's offer was placed directly in the homes of North Atlanta homeowners throughout the year. The repeated in-home presence meant the brand was already familiar when a homeowner discovered foggy glass, damaged wood, a failing pane or another window problem that needed attention.

The 2026 analysis added a second layer: proof. City Publications Atlanta compared the company's list of paying customers against the homes reached by the campaign and then reviewed the recorded sales calls. This recovered card-pack attribution that had been missed, misheard or incorrectly categorized.

Program Components

  • In-Home Advertising card pack that kept Window Makeover in front of North Atlanta homeowners throughout the year
  • Customer-list comparison across 660 first-half customers
  • Identification of 168 customers living in homes reached by the card-pack campaign
  • Review of 93 recorded sales calls for missed source attribution
  • Correction of card-pack revenue from $21,442 to $55,000
  • Analysis of missed calls, voicemail handling and appointment booking behavior
  • Neighborhood analysis to help guide future standalone campaign expansion across approximately 4,300 homes

Why Atlanta Home Service Businesses Trust Us

City Publications Atlanta does not ask business owners to judge a campaign only by the number of pieces delivered. The campaign is measured against real calls, real customers and real revenue inside the client's own records.

  • Results are compared with the client's own paying-customer list.
  • Call recordings are reviewed to recover missed or incorrectly categorized lead attribution.
  • Every finding can be checked against the company's own records.
  • Local market knowledge helps identify the neighborhoods most likely to produce valuable customers.

Key Benefits

Year-Round Presence

The card pack keeps the brand inside the home so Window Makeover is already familiar when a window problem requires immediate attention.

Verified Revenue

Call and customer-list analysis increased identified card-pack revenue from $21,442 to $55,000.

Higher-Quality Leads

Card-pack callers closed at nearly 30%, compared with roughly 1.7% from Angi and Thumbtack.

Smarter Targeting

The customer matchback revealed where the company's best customers lived, helping guide future campaign expansion.

Summary

During the first half of 2026, City Publications Atlanta proved that Window Makeover's card-pack campaign had generated $55,000 in verified direct-response revenue, not the $21,442 originally recorded.

The updated figure represented 2.6 times the identified revenue on the same campaign and with no additional spend. Card-pack callers also closed at nearly 30%, approximately 15 times the roughly 1.7% close rate produced by Angi and Thumbtack leads. The campaign was working. The original attribution simply did not show the full result.