The Floor and the Ceiling

The number most vendors give you is whichever one looks best. We give both.

The floor — what we can prove. $318,072 in revenue came from callers who dialed the card-pack number, a line that appears on no other advertising. Six of them booked a job within a day of the call. On spend, that's 19.9x. Even discounted to gross profit, it clears comfortably.

The ceiling — the full footprint. Matching every 2026 job against the mailed list lifts verified revenue to $432,818. Some of that would have come in anyway — but it's revenue from homes the card pack actually reached, and it's the honest upper bound.

The gap between the two is the point. A roofer who only trusts the floor still sees a strong return. A roofer who believes the mail moved more than the phone log captured has a ceiling to reach for. Either way, the program earns its place.

What the CRM Missed

Here's what makes the tracked number matter. Several of Preserve's largest matched jobs were logged in the CRM under the wrong source — "Home Mag," "Google," or simply "other" — even though the customer called the card-pack line. Left to self-reported attribution, those jobs would have been credited to channels that didn't produce them, and the card pack would have looked weaker than it was.

That's the quiet tax on every business that guesses at attribution. Preserve doesn't have to guess.

How the Program Works

City Publications Atlanta puts Preserve's brand in the hands of 150,000+ Atlanta homeowners across the year, then proves what it produced.

Program Components

  • Card pack mailers — Preserve's brand in front of 150,000+ homeowners across greater Atlanta, repeatedly through the year.
  • Call tracking — every inbound call on a dedicated card-pack number, so response is provable, not assumed.
  • Matchback reporting — closed jobs matched to the mailed list, tying real CRM revenue back to the campaign.
  • Route-level targeting — mailings aimed at the carrier routes Preserve's own sales history shows convert best.

North vs. West: Two Customer Bases

The matchback surfaced something useful about where Preserve wins. Its North footprint — Alpharetta, Milton, Johns Creek — produces fewer jobs at larger tickets. Its West footprint, closer to home, produces more jobs at a smaller average. Comparable revenue, two different customers. That insight now shapes where the next mailings go.

The 2025 Story: Where This Started

Before the 2026 numbers above, here's the first full read we did for Preserve — the campaign that made them a believer in measured mail.

City Publications Atlanta

Campaign Overview

When a fast-growing Preserve Roofing owner was drowning in 80 to 100 low-quality leads a month, City Publications Atlanta put its In-Home Advertising to work. The result was a 570% return on investment. Over ten months in 2025, the Growth Program drove $604,611 in quoted work and $258,000 in booked revenue from a roofing company that had nearly given up on advertising.

Location: Woodstock, GA and Surrounding Areas

Preserve Roofing serves Woodstock, GA in Cherokee County, part of the North Atlanta Metro. The campaign reached active homeowners across the area, including Canton, Acworth, Kennesaw, Roswell, Marietta and Alpharetta.

Why Preserve Roofing Needed Better Leads

In its early growth years, Preserve Roofing did what most ambitious contractors do. It chased volume. Facebook and other digital channels poured 80 to 100 leads a month into the business. It was an impressive-looking number that masked an exhausting reality. Roughly 90% of those leads were garbage, and every bad lead stole an hour from running the company.

  • High lead volume but low lead quality, noise that looked like momentum
  • A frustrated owner burning daylight chasing prospects who would never close
  • A sinking close rate that made every marketing dollar feel wasted
  • Channel fatigue from Meta and Google, which made noise but rarely produced real jobs

The Results: A 570% ROI in Woodstock, GA

The numbers told a story no Facebook lead report ever could. Across roughly ten months in 2025, the Growth Program produced 126 tracked calls, of which AI identified 45 genuine leads. Of those, 35 matched directly to records in Preserve Roofing's CRM as real quotes or completed work. That pipeline converted at a 43% quote-to-close rate, well above the roofing industry average of 30% to 35%, the clearest proof of the lead quality behind the revenue.

$604,611 in roofing work quoted, more than half a million dollars in new pipeline
$258,000 in revenue booked year-to-date
43% quote-to-close rate, well above the 30% to 35% roofing industry average
$77,400 in estimated profit
569% profit-to-cost ROI and a 19x ROAS
$45 / $19 about $45 in quoted work and $19 in booked revenue for every $1 invested

The digital channels made more noise and promised more volume, but when the rubber hit the road, the In-Home Advertising delivered the leads that actually built the business.

How the Growth Program Worked

City Publications Atlanta took the opposite approach to the digital firehose. Instead of chasing volume, the Growth Program surrounds the right homeowners with In-Home Advertising all year and then proves what works. A full-color mailer puts the brand in the hands of more than 150,000 homeowners across greater Atlanta, repeatedly across one full season cycle: four mailings across all four seasons, capturing homeowners at every point in the year when decisions get made.

Visitor ID stitches anonymous website visitors to real contact information and activates follow-up. Display advertising keeps the brand in front of those same households online. Every inbound call is tracked, AI-scored and matched back to the CRM, so City Publications acts as a strategic advertising partner rather than a print vendor.

Program Components

  • In-Home Advertising mailers put Preserve's brand in the hands of 150,000+ homeowners across greater Atlanta, repeatedly all year
  • Visitor ID stitched anonymous website visitors to real contact information and triggered postcard sends and Meta audiences
  • Display advertising kept Preserve in front of the same households online after the mailer landed
  • Matchback reporting tied 35 real CRM quotes and completed jobs back to the mailing list, proving what the program produced

Why Atlanta Home Service Businesses Trust Us

City Publications Atlanta is not in the business of selling lead volume. It is in the business of putting trusted local brands in front of the homeowners most likely to buy, as a strategic advertising partner rather than a print vendor. For high-ticket home service companies, that distinction is everything.

  • Quality over noise, a targeted and trusted medium that reaches real homeowners
  • A strategic advertising partner, not a print vendor
  • Proven for big-ticket trades like roofers, remodelers and contractors above $10,000 job value
  • Visitor ID stitches anonymous web visitors to real contact information and activates follow-up
  • Matchback reporting shows the actual customers the program produced
  • Local expertise backed by a nationwide network of resources

Key Benefits

Quality Over Noise

Fewer, higher-intent calls from homeowners who trust the medium, not bots, price-shoppers or wrong numbers.

Bigger Jobs, Better Margins

Higher conversion and far higher job value than any other lead source, ideal for trades with ticket values above $10,000.

Accountable, Measurable ROI

Call tracking, AI lead scoring and matchback reporting tie real booked customers directly back to the campaign.

Summary

The Growth Program drove $604,611 in quoted work and $258,000 booked at a 43% quote-to-close rate, a 569% profit-to-cost ROI. For high-ticket home service businesses, City Publications Atlanta proves the right lead source beats the loudest one.