Campaign Overview
Same owner, two brands, one year-round advertising presence in the homes of affluent Brookhaven homeowners. Horizon Hygiene served exterior cleaning demand in the warm months, while Holiday House served holiday lighting demand in the colder months. The Growth Program gave Jordan a way to stay present in the right homes across both seasonal windows instead of relying on word of mouth, yard signs, or surface-level paid ads.
Location: Brookhaven and Surrounding Areas
Horizon Hygiene serves Brookhaven in DeKalb County, part of North Metro Atlanta. The campaign reached active homeowners across the area, including Sandy Springs, Dunwoody, Chamblee, and Roswell.
Why Horizon Hygiene Needed Better Leads
When Jordan started, he had no marketing playbook, only survival mode. He told friends and family, posted on his own social feeds, and staked yard signs around town until the city made him pull them down. When he finally tried paid channels on his own, he poured money into Facebook and Instagram ads at the surface level and watched it disappear.
- No repeatable lead source. Growth depended on word of mouth and referrals that came when they came.
- Facebook and Instagram ads drained budget at the surface level without the deeper platform expertise they demand to perform.
- Two seasonal businesses created two demand gaps to fill: holiday lighting in the fall and exterior cleaning in the spring.
The Results: A 78% Close Rate in Brookhaven
The first holiday lighting piece landed in the last week of October 2025. Jordan thought it looked late for holiday booking, and he trusted the program anyway. It brought in 9 leads, and he booked 7 of them, a 78% close rate on a channel he had never tried.
When exterior cleaning season came around in spring 2026, the pattern held. The average job value from Growth Program homeowners came in at nearly double his prior-year ticket because the program put his brand in the hands of homeowners in bigger homes with bigger jobs.
What the Client Said
“It's not even a risk. It's worth going to try this outlet of marketing that for me personally seemed a little outdated, but now I'm seeing there is actually immense value.”
— Jordan, Owner, Horizon Hygiene and Holiday House
How the Growth Program Worked
City Publications Atlanta runs the Growth Program as one full season cycle: four pieces placed across all four seasons, so Jordan's brand reaches homeowners at every point in the year when a decision gets made. The holiday lighting piece lands as fall bookings open. The exterior cleaning piece lands as spring cleaning season begins.
Rather than a raw volume blast, the program uses local market knowledge and advanced neighborhood targeting strategies to place each piece in the homes of affluent Brookhaven homeowners, the ones with the bigger homes and the bigger jobs. Jordan never had to become a platform expert. He needed his brand in the right homes, repeatedly, all year.
Program Components
- Co-op card pack piece: placed Jordan's offer in the hands of affluent Brookhaven homeowners alongside other non-competing local brands
- Four-season mailing cycle: covered both demand curves, holiday lighting in the fall and exterior cleaning in the spring
- Advanced neighborhood targeting: concentrated reach on larger homes, helping lift the average job value
- Design and print production: turned Jordan's two brands into a polished, professional piece without him touching a platform dashboard
- Dedicated local partner: Brian Jungles built the plan around Jordan's cash flow and season, not a fixed off-the-shelf package
Why Home Service Businesses Trust Us
City Publications Atlanta is built on trust because In-Home Advertising is built on trust. Jordan did not sign because of a slick pitch. He signed because Brian Jungles took the time to understand his two businesses, his season, and his cash flow, then built a plan that actually fit.
- A local partner who builds the plan around your business and your cash flow
- Advanced neighborhood targeting that reaches affluent homeowners with bigger homes and bigger jobs
- A year-round presence that fills more than one season, so seasonal businesses stay booked on both ends of the calendar
Key Benefits
Year-Round Presence
Four seasonal pieces keep your brand in front of homeowners at every buying moment, not just one.
Higher-Intent Leads
Homeowners call ready to book, which is why Jordan closed 7 of 9 holiday lighting leads.
Bigger Jobs
Targeting affluent, larger homes lifted Jordan's average exterior cleaning job value to nearly double the prior year.
Summary
In his first season with City Publications Atlanta's In-Home Advertising, Jordan booked 7 of 9 holiday lighting leads and nearly doubled his average exterior cleaning job value. One year-round Growth Program covered both of his seasonal businesses, put his brands in the hands of affluent Brookhaven homeowners, and freed him from chasing surface-level ad platforms.